In this episode, discover how overcoming adversity can lead to groundbreaking innovations in the cannabis industry, with an inspiring story of personal struggle and triumph that introduces "Discover Your Color," a transformative solution for personalized cannabis use. Learn about the science, resilience, and mission behind making cannabis accessible and effective for all.
In today's episode, Monica and Britney dive into an inspiring conversation with Livi McKay, the founder of Discover Your Color. This episode is packed with resilience, science, and transformation as Livi shares her personal journey from facing severe health challenges to pioneering a groundbreaking cannabis-related business. From battling PTSD, grand mal seizures, and multiple surgeries, Livi's story is a testament to the healing power of cannabis and the importance of finding personalized solutions in the hemp and cannabis industry.
Join us as we explore Livi's vision of making cannabis accessible and understandable for everyone, and learn about the innovative color-coding system that her company is introducing to simplify cannabis use. This episode is a must-listen for anyone interested in cannabis, mental health, and stories of overcoming adversity. Grab your headphones and get ready to be inspired by the incredible tale of Discover Your Color on the Cali Sober Mom Podcast! 🌿💚
00:00 Cannabis science exploration with expert Livy introduction.
05:45 Public exposure deters assistant district attorney's actions.
09:25 Lived on farm, trained horses, faced stigma.
10:20 Moved in, improved health, stress-free, seizure-free.
13:10 Chronic pain led to introspection and faith.
17:37 Overcame challenges to excel in career, equestrian.
20:28 Focused on solving problems and achieving goals.
26:06 Manufacturing solutions exist without costly changes.
27:45 Share Cali Sober mom podcast and follow.
Monica Olano [00:00:00]:
Welcome to the Cali Sober mom podcast. Monica and Brittany are changing the conversation about motherhood, cannabis, and mental health, considering themselves unhinged, Martha Stewart adjacent. Monica is a previous corporate America warrior turned mom and voice in the cannabis and consumer advocacy world. Brittany is an artist, business owner, mother, and mental health advocate. Now here are your hosts, the Cali sober moms.
Britney Brown [00:00:25]:
Welcome back to Cali Sober mom. We are happy you made it to another fun episode with us and Brittany. Before we dive in, you posted something last night on your imperfect inspiration account, and I have to mention it because it was said something about once you realize imposter syndrome is everybody has it and nobody knows what they're doing, and we're all just figuring it out, and then you say, well, I want to get in this freaking game and take my slice. You just do it. So true. And for anyone listening, that's all I did. And then recruited Britney for Cali Sober mom. We're just, if they can do it, we can do it.
Britney Brown [00:01:06]:
Or if a boy can do it, we can do it.
Livi [00:01:08]:
This is entirely true. And to be quite frank, one of the things that I still struggle with to this day, owning a business, is figuring out that there's a problem that I have to solve that I have no idea how to do, and I just assume I'm going to do it. My little mantra that I do in my head, if I'm getting upset that I can't figure something out, is, you know what? Some mediocre white man figured this out with less tools, less resources, and less money than me. I've got this. I can do it. And that is literally what I play in my head when I'm stressed that I can't do something because realistically, nobody freaking knows what they're doing. No one knows. No one knows.
Livi [00:01:47]:
It's all made up and the points don't matter. No one knows. So just try. And if it fails, then guess what? Probably because it was too fucking hard and it's not possible. So keep going until you've literally exhausted everything and then walk away and call it a wash, and it's not a big deal.
Britney Brown [00:02:02]:
Well, thank you for posting that. Last night in my doom scroll before bed, I saw it and I was like, oh, perfect. Well, in today's episode, we are bringing on a more professional than us in terms of the science. We told you we will never understand the science because that's not how our brains work. But we know how to find the people that know the science to get you this information. And one of the things Brittany and I talked about was, so far, cannabis and hemp has really been a trial and error as we're in this learning curve, new, whatever it is situation. But I was recently introduced to this wonderful woman named Livy, who is starting a company called discover your color, and they're going to solve this problem for us. So I'm going to introduce Livi, ask her some wonderful questions about herself, because her story, like ours, Brittany, is.
Britney Brown [00:03:01]:
We took something that could have brought us down and made it more impactful. So, Livy, we are welcome to have you here.
Unknown [00:03:08]:
Thank you so much. And what a kind, kind introduction. And that is certainly what we are aiming to do, is to solve that problem. That was the mission from the very beginning, was we saw a problem, and we didn't just want to talk about it. We wanted to provide a real solution. And so four and a half will be five years in the spring. We are actually deploying that solution. I can very happily and proudly say so.
Unknown [00:03:37]:
Thank you for having me on. I'm excited.
Britney Brown [00:03:39]:
Well, before we hear what the solution is, I know a little bit about your background and how you got here, but I know Brittany does not know yet.
Livi [00:03:48]:
I need to know more. This is important. I love science people because it's a realm that I would have loved to go into. But it was kind of a pick your poison kind of moment. And I think that I wanted to go to med school. There were a lot of things that I wanted to do in my life, and I actually was registered at Iowa. Monica, I don't know if you knew that I bailed a week before school started and took a year off after school.
Britney Brown [00:04:10]:
Can I tell you how scared my dad was that I was gonna do that? He banned me from dating someone my senior summer, like, through a fit, because he thought I would fall in love and not go to college.
Livi [00:04:23]:
I believe it, but it's true. I think there's just so many pieces of people that it doesn't mean that I could never have been a designer and a scientist, but the likelihood was lower. And so you kind of end up where you end up. And I think that it's so interesting to hear how other people kind of dive into the realms they're in. So please tell us, Libby.
Unknown [00:04:43]:
Well, and first and foremost, I am not a scientist. I am not a software engineer. Even though I have a science tech company, I have partnered with the best of the best to bring this about.
Britney Brown [00:04:56]:
Companies need all of us. That's what we do.
Unknown [00:04:59]:
Exactly. Exactly. And so how this all did come about, though, was my personal story. I was telling you before we got on. I am from Alabama. Lots of people get the accent, and so I did. I'm not just from Alabama. My mother was an assistant district attorney, prosecutor specifically for the DEA in drug cases.
Britney Brown [00:05:20]:
Let's not just gloss over that too quickly here. I really want everyone to hear that we are doing an interview with someone that's rolling out technology to really help consumers feel comfortable in the cannabis space and comes from a lineage of a prosecutor specifically related to drug charges. Okay, I just got the tingles again. I want to make sure we didn't gloss over.
Livi [00:05:45]:
I also. It's a huge deal. I dated somebody who's an assistant district attorney, and even though his personal beliefs around cannabis and drug use may not align, when I tell you there isn't a chance in hell, even if he got completely out of prosecuting or completely out of government service, I can tell you without question he would never do anything that made him publicly known regarding that because of how intense some of those expectations are and how intense some of those, especially in the south, are deeply, deeply rooted in a lot of prejudice. And I think that it's important to have people that see science, see data, see reality, and say, you know what? I see that some mistakes have been made, but I also see where this could do some good. So I love that you come from.
Unknown [00:06:33]:
The background, love, and that was it. And I also wholeheartedly, like a good southern christian girl, did not like cannabis, was very anti. And until I got to college, like many people do, I started to. I've always been a bit artsy, so I was in a little bit of an art scene, and so I started to hang around people that smoke, and I was like, wait, you're not degenerates. This isn't the. And my whole mind started to shift.
Britney Brown [00:07:01]:
You're still passing your classes, and your brain isn't fried.
Unknown [00:07:05]:
They were actually sometimes the smartest people I was talking to. So that was another big part. Like I said, my whole mind was being flown. But what really started to change and made the impact was in 2011, I was 20 years old, and I was in the f five tornado that came through Tuscaloosa and ripped through the town. I lost my car. My apartment building was condemned, and I was actually had been put on medical leave two days before the tornado hit for severe anxiety and depression following a good friend of mine's death, breaking up with a boyfriend. A lot of things were happening all at once. This all happened within about three week.
Britney Brown [00:07:45]:
Period and I don't want to call you out for your age either, but just like the DEA part was impactful. Okay, so breakup, loss of a close friend, anxiety, medical leave in a massive tornado. Cause I remember seeing those pictures. I was at a Florida state and Tallahassee at the time. How old were you? I'm 38 now, and I would have a hard time handling all of that. And you were how old when this happened?
Unknown [00:08:11]:
20.
Britney Brown [00:08:12]:
That is a lot. You're not even a fully developed brain yet, according to science. That is so much to have happen.
Unknown [00:08:18]:
Yeah. And it got worse after the tornado hit, and that was. I did not have a good support system. That's just the truth of it. And so I was struggling with housing because. Loss of housing, I had a job, but then I was fired from my job because I started having grand mal seizures. They could not explain exactly what was causing them because I'm not epileptic, but they did tie it. But I was diagnosed with severe PTSD.
Unknown [00:08:50]:
And so they said, you're having. What we can only describe are stress via stress induced grand mal seizures. And they were full on grand mals. I kept having them at work and scaring people away. So I was fired and again, was struggling with housing, but I was using cannabis. I was starting to use cannabis to kind of help with anxiety and depression, but then I moved in with upright horses my whole life. That's mine. That's kind of my thing.
Unknown [00:09:20]:
And so there was a woman who happened to be a little, like, seventies hippie.
Britney Brown [00:09:25]:
Love those.
Unknown [00:09:25]:
And this was a big deal in Alabama, right? She had a little farm, and I did have a. Had a little, like, project horse at the time that I was trying to train up. And so she said, come out with me. Live on my farm, help take care of my horses, smoke all the pot and want, because I was also being labeled a drug addict because I was using cannabis, that was the only thing that I was using. And my prescribed Xanax. But to small time Alabama at that time, that was part of the problem. So she was like, I think this is part of the solution. And also, I must say, I dropped down to about.
Unknown [00:09:58]:
It was around 78 pounds was at my lowest because I was also struggling to eat. Oh, my God. Financially. And also just from all of the stress. I'm not a stress eater. I'm one of those that will just not eat in stress.
Livi [00:10:11]:
I mean, you just don't look like a very big human to begin with.
Unknown [00:10:13]:
I'm not. I'm just.
Livi [00:10:15]:
By stature, you don't seem like a very large human. So that is concerning.
Unknown [00:10:20]:
Yes. And so I moved in with this woman who I did not know very well, but she just kind of took me, you know, saw someone that was in need, took me in and said, we're going to get you on a better diet. You're going to be with your horses and smoke all the pot you want. She was like, I'll even help make sure you get it. So I had one seizure with her, but then started to go seizure free. And we're like, okay, wow, this is good for my stress management. It was so good. And so then I went four years seizure free.
Unknown [00:10:46]:
This is not the most dramatic part of the story. It gets more dramatic. I know it's a bit intense.
Britney Brown [00:10:54]:
Women are so resilient. I just want to say that, like.
Livi [00:10:57]:
They cheer the things we've been through. Like, the. All of us is just wild.
Unknown [00:11:02]:
Wild, yes. But this all does have to tie in with cannabis. And so I'm using cannabis and cannabis helping keep seizures away. Fantastic. Remember I told you horses was my thing and horses are expensive, so I went into finance, specifically to finance horses. I said this in job interviews. They asked me, they're like, what motivates you? It's like, horses, and they're expensive, and I want to ride my horses. And so I'm good at psychology.
Unknown [00:11:28]:
I'm good at numbers. Let's. Let's go. And so I was then working at Morgan. So I started out as part time teller, then got up to Morgan Stanley, was a stockbroker, private banker hybrid thing, and then started suffering from hemorrhagic ovarian cysts. And that cascaded into whole litany of issues, which resulted in 17 hospitalizations in 15 months.
Livi [00:11:53]:
Wow.
Unknown [00:11:54]:
Five major operations. The removal of all non vital organs except my spleen. That's including radical hysterectomy. I was 25 when all of this was happening. 24 to 25. Again, not in a good situation, not a good support system, kind of. Again, this was, you know, it was a little bit of a repeat, and as cycles tend to. And so it was incredibly dramatic and traumatic for me.
Britney Brown [00:12:21]:
You had every right to feel every ounce of trauma and pain if nobody's told you that before. Cause I feel like we try to almost, like, downplay it a little bit. But you went through something major, and kudos to you for coming out of it. I know we'll get to the, like, promising part, but just kudos to you.
Unknown [00:12:43]:
Well, thank you. And there is. Well, and during that time, too, the seizures came back. So it was kind of. And I had to resign from Morgan's family. They said I would basically be an invalid for the rest of my life. I was on 90 Percocet a month, and I was on benzos in the morning, benzos at night, because of all of the surgeries, I have now what's called abdominal adhesions, and I have actually a really severe case of it. My insides basically look like spider webs.
Unknown [00:13:10]:
And so this causes chronic pain all the time because it's always pooling on organs and so forth. And so this caused sleep issues, which caused mood issues. So they had me on an entire litany of things, and I did have a very truly come to Jesus kind of a moment where I was like, okay, what is my life's worth? What is my value? I have no job. I cannot have children. I'm 25 years old. I don't really feel like I mean that much to anyone, but I've got to be important. God created me for a purpose, and I really am very strong in my faith. And I'm like, you know, I have a purpose.
Unknown [00:13:43]:
I don't know what that is. And then it did something whispered business. I had no idea what that was, but something whispered business. So I kind of got back this gusto, and I was like, I'm not going to be dead by 30. Which is what some people were basically saying, she's going to be dead by 30. I did have doctors walking to my hospital because I was hospitalized two times with one beach. I have had doctors come in and say, I didn't think you'd make it through the night, because I've had sepsis and shutting down. And so lots and lots and lots of issues.
Unknown [00:14:11]:
But I did believe I had purpose, and I did not know exactly what that was, but I was continuing to use cannabis, so I wasn't taking as much of the medications that they wanted me to. They wanted me to take even more. And I was like, no. And actually, my 17th hospitalization, I got out. I was in for a month. I got out, and I was like, I'm done. Something broke and snapped, and I said, I'm done. I'm done.
Unknown [00:14:32]:
I'm done. So I got a whiteboard.
Britney Brown [00:14:34]:
Love me a whiteboard.
Unknown [00:14:36]:
And I got me an ounce of cannabis, and I said, I'm getting off this shit. Sorry if we can't curse. I don't know if that's okay, but I'm getting off of it.
Livi [00:14:44]:
I would not be present if we could not curse. Just so everyone.
Unknown [00:14:47]:
So what I did is I basically put myself in withdrawals. But would, you know. And did the taper. Tapered myself off. I did this entirely on my own. No one was with me while I did this.
Britney Brown [00:14:59]:
Also probably not recommended if anybody is on.
Unknown [00:15:03]:
Not recommended and definitely not for someone that has seizures just for my own.
Britney Brown [00:15:07]:
Cover your ass medical advice. Don't sue Cali sober mom.
Livi [00:15:11]:
Well, and it's so different now than it used to be, because. How old were you at this time, Libby?
Unknown [00:15:16]:
I was 25.
Livi [00:15:18]:
So if we think about that, how old are you now? Are you our age?
Britney Brown [00:15:20]:
34.
Unknown [00:15:21]:
Yeah.
Livi [00:15:22]:
So, like, if you think about that, that was still a decade ago, and ultimately, there still was not a whole lot of acceptance in the cannabis as medical use space. Even ten years ago, I don't know that you would have been able to find a provider that would titrate you off of a really strong pharmaceutical regimen the way that now.
Britney Brown [00:15:44]:
Yeah.
Livi [00:15:44]:
It's still not super easy to find, but I feel like you could find a supervising medical human to make that happen now. It's definitely a very different space than it used to be because of people like you, but keep telling your story.
Britney Brown [00:15:56]:
Sorry, Monica.
Unknown [00:15:57]:
You did the right thing. And I usually do, you know, zero out of ten do not recommend. The one thing I did do was I would call. I had work at the time, and I would call. I called my boss, and I would talk to him through it, and he was just like, you're just badass for going through it. And he would hold, and he'd sit on the phone with me while I'm going through the withdrawals, all from D'Laudon, because when I was in the hospital, they would have me on three milligrams Dilaudid IV every 3 hours. I am not a big person. It was an enormous amount.
Unknown [00:16:29]:
The nurses were shocked that they didn't have to narcan me. So when I got out, I just wanted to get off it. And I did get off of Dilaudid in ten days. Then I titrated way down on Percocet, where I was basically only taking half a Percocet every other day, and then got off of it completely in 2018, 2019. What happened was, actually, I met my now husband. He's from Russia. He's a russian Brit, actually. He's a dual citizen.
Unknown [00:16:56]:
But being from Russia and the UK, he comes over here and he's like, you guys have the most asked up medical system.
Britney Brown [00:17:05]:
Correct, sir.
Unknown [00:17:07]:
He's like, you're sick because you're taking.
Britney Brown [00:17:09]:
Poison and you're eating poison. Well, that's another episode.
Unknown [00:17:13]:
But he actually said that, too. Nope, nope. He said it too. He goes, you eat like poison, you're taking poison. And he goes, you are an athlete. But. So let's focus on getting the horses. Let's focus on the athletics part.
Unknown [00:17:24]:
It's like, let's peel you off medicine piece by piece. He was not a cannabis fan at the time, but he saw how much it helped me. And now he's my co founder.
Livi [00:17:33]:
He's turned around on his thoughts, clearly.
Unknown [00:17:37]:
So, yes, piece by piece. And I got off of all pharmaceuticals except for my foreman replacement therapy in 2019, I not only got back to my career, but I was head of investor relations for a hedge fund by the time I was 29 out of New York, and I was ranked fifth in the country for my division and three day eventing, which is like the triathlon horses. So that's one of the more grueling ones. And that was in 2019 and then in 2020, as I was working for the hedge fund, they were primarily still are. They are primarily invested in the cannabis space and in the science space. And it was my first job where telling my story was part of the interview. So I kind of loved that. And they were very, very receptive.
Unknown [00:18:24]:
And so I learned a lot about the science. I learned a lot about the problems in the industry. And the biggest problem that I saw was that it was such a wild west. People didn't know what they were buying. It was the trial and error. I thought that was a big problem. I thought the big problem that we had it bifurcated between rep, adult use, vice and medical for the same plant was something that was causing far more harm than good.
Britney Brown [00:18:48]:
It's confusing. It is a sea of noise out there, and for the average person that's not investing 8 hours of their day to learn it. And I still feel like I've scratched the surface. How are they supposed to get educated? So, yes, you were dead on with what you were seeing there.
Livi [00:19:06]:
I feel the same way now.
Unknown [00:19:08]:
We.
Livi [00:19:08]:
I just got my med card for Iowa last week. Literally. I did it so that I could inform our listeners on how damn easy it is. And also from there, I want to see what's available in Iowa versus what is in other states, because right now, I drive my ass to another state to get some. And that's pretty much how it works. And I want to. I'm pretty bright. I'm an excellent researcher.
Livi [00:19:31]:
And when I tell you even the minutiae of what broad details I could take in, I'm not even getting a fraction of it. I have no idea, like, what terpenes do I need to be using for my perfect, like, blend of being chill and still creative and not passing out. I don't know. That's so much mapping in science. I can't do that. So I love what you guys are doing, if I can say this boldly.
Unknown [00:19:57]:
Is that I knew I had a compelling story. I knew I had a different game that was kind of objective. I was like, all right, I've got a story. But I was like, a lot of people have stories. I've met hundreds of people, probably, and heard thousands of deeply compelling. Everyone's story is personal to them. Everyone's story is a story of overcoming and a story of triumph. Just because mine's dramatic and, you know, has some fun, you know, has, has a good sense there doesn't make it any more important than someone else's story that has bound healing and wellness through this plant.
Unknown [00:20:28]:
So I was like, I'm not going to be just another story. This has to come with a solution. One of my mentors says he's never met anyone more goal oriented, and so he's like, all, that's all I have to do is give you a goal, and you'll do and you'll figure it out. And so in 2020, we set out with a goal, and we do have a kind of a. We've got an internal motto that we said, honor the granny. This has to be good enough and easy enough that a granny can understand it. But then we have also our. I don't wanna call it a mission statement, because so many times when people say mission statement, it's B's.
Unknown [00:21:03]:
What I will say is, these are our three pillars of the company, and everything we do had to check mark all three. And it starts with that. We have to respect the plant for what it is, good, bad, and indifferent. We have to respect the plant, we have to care for the people, and we have to validate the industry. If anything falls through on that, we don't participate, we don't indulge, we don't endorse. And so anything that we do that we put out has to meet all three of those standards. It has to be putting the person first, has to respect the plant, and it has to be validating the industry. And I'm putting cannabis and hemp together.
Unknown [00:21:39]:
It's the same plant, same industry. The fact it's bifurcated is dumb, but we could have a whole science lesson on that later. So, long story short, in the past four and a half. So I left in 2020, actually quit on 420. I did that a little bit on purpose. And I left Wall street on 420 of 2020. And it did not go past my boss either. He messaged me.
Britney Brown [00:22:02]:
He's like, you totally did that on purpose.
Unknown [00:22:04]:
I was like, yeah, I did. And we are still great friends. He's still a mentor.
Livi [00:22:08]:
He seems like a cool guy based on what you said. Fabulous.
Unknown [00:22:12]:
Fabulous.
Livi [00:22:13]:
Yeah.
Unknown [00:22:13]:
So, yeah. I don't have horror stories coming from Walt. I actually have very fond memories of working with a lot of really, actually great men from Wall street because there were just not any women around, especially not in what we were doing. So we had this great idea, but we needed science, right? And that's what we found. I've got to, y'all gotta go look up doctor Jean Talleyrand. He is the most unsung hero of this industry. He's been seeing cannabis patients since 1998. Came out of his residency seeing cannabis patients.
Unknown [00:22:46]:
He is an Ivy League trained physician that has forgone a physician's life to treat cannabis patients. He risked his medical license to give a four year old CBD back in 2009, I think it was 2009, for her seizures. This is a man who, I'm not afraid to say this. He said to me, God strike me down if I do not help these people. He said, that's, I've seen miracles, and so I have to do this.
Britney Brown [00:23:15]:
The world needs to hear this. The whole world.
Unknown [00:23:18]:
Keep going.
Britney Brown [00:23:18]:
The world needs to hear this.
Livi [00:23:20]:
Yes.
Unknown [00:23:20]:
So we fondly know him and call him doctor t, y'all. He's got dreadlocks. He's amazing. He grew out his dreadlocks so that he could infiltrate the California cannabis under scene. And back in the day, he hadn't vision. He's a surfer. He is an absolute, like I said, icon of the industry, one of the most unsung heroes. And so what? He's not just between him and one other partner.
Unknown [00:23:42]:
They've seen over 100,000 cannabis patients.
Britney Brown [00:23:45]:
They know what they're doing, y'all. They know what they're doing here.
Unknown [00:23:49]:
So what he has also been doing for the past, say, ten years, has been specifically studying. He has been specifically studying the chemistry of the flower and how it interacts with the people. So our system, it looks so simple. It's four grapes and four colors. But it has underpinned about 30 years of research, hundreds of thousands of patient interactions study after study. It's the most robust system out there. So it's one of, in my opinion, it's one of the best things you could ask for, which is simple on the surface but complex under the hood. And that's where we are moving forward with that.
Britney Brown [00:24:26]:
Well, so for us, as consumers, like, how would we do it? Do we go into, like, our local store and work with them on it, or would, like, I download it to my phone. How do I find my color? Help me discover my color.
Unknown [00:24:37]:
They're colors v. So it's very. You're going to have to get your operators on it first. We are building a consumer app that will be coming out. But in the meantime, go to your dispensaries or your hemp shops. Both can come on. And basically, they get onto our platform. We go in, and we color their entire inventory.
Unknown [00:24:57]:
So then you've got it colored. So we've got the product up. We've got the system going. It's honestly, we need y'all's help the consumers to run out. Tell them that you want the colors, and we do the rest. We do all the heavy lifting.
Britney Brown [00:25:09]:
And I know for me, I would definitely want my color, because as I've learned, there's specific things I like about cannabis and some reactions that I don't. And I was just telling Brittany this on a previous episode. I was so excited to get some for a hurricane party, and I wanted to try new things, but my regular dispensary had someone brand new. They're working by themselves, and it was like talking to a brick wall. So I had to go to tried and true, whereas if I have my color and I can go into any store and say I want yellow or I want pink, and they can just stick to the pinks, versus having to give another bud tender my entire life story, because I don't want to do that every time would be huge.
Unknown [00:25:51]:
And that's what we solve for. And it's already been proven out in California, we've got a dispensary that loves it, lives by it. So it's. It's a tried and true system. It's just new. So we're getting it out there. But it's really encouraging to hear that you guys would love this.
Livi [00:26:06]:
From a manufacturing standpoint, Monica comes from, honestly, your Wall street background looks a lot more like hers, and your current background looks a lot more like mine. So one of the things, as a manufacturing person, I know that one of those questions is, okay, yeah, you have all these colors, but then I don't want to go through and redo all my labels and blah, blah, blah, you guys, there are so many solutions for things like that. You could get colored stickers and pop them on there. Just because the technology exists doesn't mean you have to change every component of your marketing or of your branding or of your packaging. We're small business owners, too. We understand that, like, you know, nobody wants to go spend $10,000 on new packaging. We get that. Let's come up with an interim option that's helpful for people.
Livi [00:26:47]:
And we drop a really cute little sign on the top of the bud tenders thing and you're able to look through those and have a reminder real quick. That is such a fantastic solution. I love it.
Britney Brown [00:26:57]:
I smell a Cali sober mom certified colored sticker made from the geniuses at imperfect inspiration.
Livi [00:27:06]:
I might zine stickers for a living or something. I might do that.
Britney Brown [00:27:10]:
Then discover your color sales pitch.
Livi [00:27:13]:
I love it.
Britney Brown [00:27:14]:
But Livi, this was absolutely amazing. Everything you have done is so impactful. It's so huge. We fully support discover your color. We'll help you in any way on this journey.
Unknown [00:27:26]:
And thank you.
Britney Brown [00:27:28]:
I want to do this with everyone again in a year just to hear where they are. But thank you so much for being here.
Unknown [00:27:34]:
Oh, guys, thank you so, so much. And I look forward to listening in and to growing with you guys and doing it again in a year. I think that sounds a great idea.
Livi [00:27:43]:
Thank you so much.
Britney Brown [00:27:44]:
Bye.
Monica Olano [00:27:45]:
Thanks for listening to the Cali Sober mom podcast. The best way for us to get the word out is you. So share this episode with someone you know who will enjoy it. And be sure to follow Cali Sober mom on Apple, Spotify, YouTube, or wherever you're consuming the show right now.